The Economist on mobile marketing and Blyk

As always, The Economist gives a clear overview:

The next big thing: Marketers hail the mobile phone as advertising's promised land

And mentions Blyk:

"In September Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscribers 217 free text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day. To sign up for the service, customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precisely. “Britain is the largest, but also the trickiest European ad market, so if it works here it will work everywhere,” says Pekka Ala-Pietila, chief executive and one of the founders of Blyk."

Comments

[Raimo van der Klein]

Marko,

Would you like to convince the dutch about this? We would really like to see you on our MoMo here in Amsterdam. Please send me an email with a monday that suits your agenda. Preferably not after second half of december.

Terv,

Raimo